{"id":11139,"date":"2026-08-22T22:16:05","date_gmt":"2026-08-22T20:16:05","guid":{"rendered":"https:\/\/3cxcloud.lt\/nps-csat\/"},"modified":"2026-08-22T22:16:05","modified_gmt":"2026-08-22T20:16:05","slug":"nps-csat","status":"publish","type":"page","link":"https:\/\/3cxcloud.lt\/en\/nps-csat\/","title":{"rendered":"Net Promoter Score (NPS) and CSAT"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"11139\" class=\"elementor elementor-11139\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-23e827b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"23e827b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4cb0e47\" data-id=\"4cb0e47\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddaee8a elementor-widget elementor-widget-spacer\" data-id=\"ddaee8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-956fce1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"956fce1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dd6f1cb\" data-id=\"dd6f1cb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e3af03 elementor-widget elementor-widget-text-editor\" data-id=\"0e3af03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>What is Net Promoter Score (NPS) and CSAT?<\/h2><h3>NPS \u2013 the core metric for measuring loyalty<\/h3><p>Net Promoter Score is a fundamental metric for judging customer loyalty and satisfaction. It tells a company how likely its customers are to recommend its products or services to friends and colleagues. The first NPS question asks customers about their willingness to recommend the company, and the answers produce this important figure. Understanding NPS is essential for improving the customer experience and sharpening business strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c7f57e4\" data-id=\"c7f57e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7bf0fc elementor-widget elementor-widget-image\" data-id=\"a7bf0fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"381\" height=\"503\" src=\"https:\/\/3cxcloud.lt\/wp-content\/uploads\/2024\/07\/NPS.png\" class=\"attachment-large size-large wp-image-6711\" alt=\"Klient\u0173 rekomendavimo indeksas (NPS)\" srcset=\"https:\/\/3cxcloud.lt\/wp-content\/uploads\/2024\/07\/NPS.png 381w, https:\/\/3cxcloud.lt\/wp-content\/uploads\/2024\/07\/NPS-227x300.png 227w\" sizes=\"(max-width: 381px) 100vw, 381px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc7387e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc7387e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c152bdf\" data-id=\"c152bdf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e403131 elementor-widget elementor-widget-heading\" data-id=\"e403131\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><h3>NPS \/ CSAT <\/h3> is one of the most important measures of customer satisfaction and loyalty. To raise it, you need to identify the main problems that make a recommendation less likely and act on them.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b6b68e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b6b68e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dee72c2\" data-id=\"dee72c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efaf263 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"efaf263\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"476\" height=\"244\" src=\"https:\/\/3cxcloud.lt\/wp-content\/uploads\/2024\/07\/NPS_over_time.png\" class=\"attachment-large size-large wp-image-6748\" alt=\"Grafikas, iliustruojantis Klient\u0173 rekomendavimo indeks\u0105 (NPS) augim\u0105 per pastaruosius metus. Jame ai\u0161kiai pa\u017eym\u0117ti procentiniai poky\u010diai, tod\u0117l lengva pasteb\u0117ti met\u0173 eigoje vykusius poky\u010dius\" srcset=\"https:\/\/3cxcloud.lt\/wp-content\/uploads\/2024\/07\/NPS_over_time.png 476w, https:\/\/3cxcloud.lt\/wp-content\/uploads\/2024\/07\/NPS_over_time-300x154.png 300w\" sizes=\"(max-width: 476px) 100vw, 476px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-94f8810\" data-id=\"94f8810\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8671d5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d8671d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: 'Hind Guntur'; font-style: normal;\">How do you improve your NPS?<\/h3> <ol style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: 'Hind Guntur'; font-size: 14px; font-style: normal; font-weight: 100; color: #000000;\"> <li style=\"font-size: 14px;\"><span style=\"font-size: 14px; font-weight: 600;\">Listen to customer feedback<\/span>: take criticism and suggestions on board so you can improve the product or service.<\/li> <li style=\"font-size: 14px;\"><span style=\"font-size: 14px; font-weight: 600;\">Improve customer service<\/span>: make sure it is fast, friendly and effective.<\/li> <li style=\"font-size: 14px;\"><span style=\"font-size: 14px; font-weight: 600;\">Keep improving the product or service<\/span>: invest in innovation and quality.<\/li> <li style=\"font-size: 14px;\"><span style=\"font-size: 14px; font-weight: 600;\">Personalise the experience<\/span>: offer customers individual discounts, offers and other benefits.<\/li> <\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d8f24b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d8f24b2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2534beb\" data-id=\"2534beb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d84650a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d84650a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>How is Net Promoter Score calculated?<\/h3><p>NPS comes from one simple question: \u201cHow likely are you to recommend our company (or product\/service) to a friend or colleague?\u201d Customers answer on a scale from 0 to 10, where 0 means \u201cwould not recommend at all\u201d and 10 means \u201cwould definitely recommend\u201d. Based on those answers, customers fall into three groups:<\/p><ul><li><strong>Promoters (9\u201310)<\/strong>: very satisfied customers who actively recommend the company.<\/li><li><strong>Passives (7\u20138)<\/strong>: neutral customers, not enthusiastic but not unhappy either.<\/li><li><strong>Detractors (0\u20136)<\/strong>: dissatisfied customers who may speak badly of the company.<\/li><\/ul><p>NPS is the percentage of promoters minus the percentage of detractors. The result can range from -100 to +100.<\/p><h3>Why does NPS matter?<\/h3><ol><li><strong>Measuring loyalty<\/strong>: NPS is a reliable indicator of how well a company retains customers and builds a loyal base.<\/li><li><strong>Business growth<\/strong>: a high NPS shows most customers are satisfied and willing to recommend you, which helps attract new ones.<\/li><li><strong>Improving experience<\/strong>: NPS reveals not only a company&#8217;s strengths but the weaknesses that need work.<\/li><li><strong>Competitive edge<\/strong>: companies with a high NPS often outperform rivals, because their customers are loyal and less likely to switch.<\/li><\/ol><h3>Net Promoter Score \u2013 advantages and limits<\/h3><p><strong>Advantages:<\/strong><\/p><ul><li>Simple and easy to use.<\/li><li>Gives a quick read on customer loyalty.<\/li><li>Works across industries.<\/li><\/ul><p> <\/p><h3>About NPS<\/h3><p>Net Promoter Score is an essential tool for measuring customer loyalty and spotting where to improve. Used well, NPS helps improve the customer experience, raise loyalty and support long-term growth.<\/p><p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Net_promoter_score\" target=\"_blank\" rel=\"noopener\">Wiki on<\/a>: Net Promoter Score (NPS).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4087113 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4087113\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c303dc0\" data-id=\"c303dc0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c2a632 elementor-widget elementor-widget-heading\" data-id=\"4c2a632\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Related product<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ebe393 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ebe393\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6c8e22\" data-id=\"b6c8e22\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0868ce1 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"0868ce1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/3cxcloud.lt\/automatiniai-perskambinimai-i-praleistus-skambucius\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Automatic call-backs for missed calls<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/3cxcloud.lt\/agent-desktop-komunikacijos-platforma\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Email, social channels, calls, SMS and chat \u2014 one single window<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/3cxcloud.lt\/agent-desktop-komunikacijos-platforma\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Integration<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/tele-robot.eu\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">An automated calling solution<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fd1b046 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fd1b046\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d649c24\" data-id=\"d649c24\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6b0091 elementor-align-center popmake-8175 elementor-widget elementor-widget-button\" data-id=\"a6b0091\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">TRY IT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What is Net Promoter Score (NPS) and CSAT? NPS \u2013 the core metric for measuring loyalty Net Promoter Score is a fundamental metric for judging customer loyalty and satisfaction. It tells a company how likely its customers are to recommend its products or services to friends and colleagues. 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