{"id":13630,"date":"2026-08-28T20:23:06","date_gmt":"2026-08-28T18:23:06","guid":{"rendered":"https:\/\/3cxcloud.lt\/nps-et-csat\/"},"modified":"2026-08-28T20:23:06","modified_gmt":"2026-08-28T18:23:06","slug":"nps-et-csat","status":"publish","type":"page","link":"https:\/\/3cxcloud.lt\/fr\/nps-et-csat\/","title":{"rendered":"Net Promoter Score (NPS) et CSAT"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"13630\" class=\"elementor elementor-13630\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-23e827b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"23e827b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4cb0e47\" data-id=\"4cb0e47\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddaee8a elementor-widget elementor-widget-spacer\" data-id=\"ddaee8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-956fce1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"956fce1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dd6f1cb\" data-id=\"dd6f1cb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e3af03 elementor-widget elementor-widget-text-editor\" data-id=\"0e3af03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Qu\u2019est-ce que le Net Promoter Score (NPS) et le CSAT ?<\/h2><h3>NPS \u2013 la mesure centrale de la fid\u00e9lit\u00e9<\/h3><p>Le Net Promoter Score est une mesure fondamentale de la fid\u00e9lit\u00e9 et de la satisfaction des clients. Il indique \u00e0 l\u2019entreprise la probabilit\u00e9 que ses clients recommandent ses produits ou services \u00e0 leurs proches et coll\u00e8gues. La premi\u00e8re question du NPS porte sur la disposition du client \u00e0 recommander l\u2019entreprise, et les r\u00e9ponses produisent ce chiffre important. Comprendre le NPS est essentiel pour am\u00e9liorer l\u2019exp\u00e9rience client et affiner la strat\u00e9gie de l\u2019entreprise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c7f57e4\" data-id=\"c7f57e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7bf0fc elementor-widget elementor-widget-image\" data-id=\"a7bf0fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"381\" height=\"503\" src=\"https:\/\/3cxcloud.lt\/wp-content\/uploads\/2024\/07\/NPS.png\" class=\"attachment-large size-large wp-image-6711\" alt=\"Klient\u0173 rekomendavimo indeksas (NPS)\" srcset=\"https:\/\/3cxcloud.lt\/wp-content\/uploads\/2024\/07\/NPS.png 381w, https:\/\/3cxcloud.lt\/wp-content\/uploads\/2024\/07\/NPS-227x300.png 227w\" sizes=\"(max-width: 381px) 100vw, 381px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc7387e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc7387e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c152bdf\" data-id=\"c152bdf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e403131 elementor-widget elementor-widget-heading\" data-id=\"e403131\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><h3>NPS \/ CSAT <\/h3> est l\u2019une des mesures les plus importantes de la satisfaction et de la fid\u00e9lit\u00e9 des clients. Pour l\u2019am\u00e9liorer, il faut identifier les principaux probl\u00e8mes qui r\u00e9duisent la probabilit\u00e9 d\u2019une recommandation et agir dessus.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b6b68e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b6b68e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dee72c2\" data-id=\"dee72c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efaf263 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"efaf263\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"476\" height=\"244\" src=\"https:\/\/3cxcloud.lt\/wp-content\/uploads\/2024\/07\/NPS_over_time.png\" class=\"attachment-large size-large wp-image-6748\" alt=\"Grafikas, iliustruojantis Klient\u0173 rekomendavimo indeks\u0105 (NPS) augim\u0105 per pastaruosius metus. Jame ai\u0161kiai pa\u017eym\u0117ti procentiniai poky\u010diai, tod\u0117l lengva pasteb\u0117ti met\u0173 eigoje vykusius poky\u010dius\" srcset=\"https:\/\/3cxcloud.lt\/wp-content\/uploads\/2024\/07\/NPS_over_time.png 476w, https:\/\/3cxcloud.lt\/wp-content\/uploads\/2024\/07\/NPS_over_time-300x154.png 300w\" sizes=\"(max-width: 476px) 100vw, 476px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-94f8810\" data-id=\"94f8810\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8671d5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d8671d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: 'Hind Guntur'; font-style: normal;\">Comment am\u00e9liorer votre NPS ?<\/h3> <ol style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: 'Hind Guntur'; font-size: 14px; font-style: normal; font-weight: 100; color: #000000;\"> <li style=\"font-size: 14px;\"><span style=\"font-size: 14px; font-weight: 600;\">\u00c9coutez les retours de vos clients<\/span>: tenez compte des critiques et des suggestions pour am\u00e9liorer le produit ou le service.<\/li> <li style=\"font-size: 14px;\"><span style=\"font-size: 14px; font-weight: 600;\">Am\u00e9liorez le service client<\/span>: veillez \u00e0 ce qu\u2019il soit rapide, courtois et efficace.<\/li> <li style=\"font-size: 14px;\"><span style=\"font-size: 14px; font-weight: 600;\">Continuez d\u2019am\u00e9liorer le produit ou le service<\/span>: investissez dans l\u2019innovation et la qualit\u00e9.<\/li> <li style=\"font-size: 14px;\"><span style=\"font-size: 14px; font-weight: 600;\">Personnalisez l\u2019exp\u00e9rience<\/span>: proposez aux clients des remises, des offres et d\u2019autres avantages personnalis\u00e9s.<\/li> <\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d8f24b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d8f24b2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2534beb\" data-id=\"2534beb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d84650a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d84650a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Comment calcule-t-on le Net Promoter Score ?<\/h3><p>Le NPS repose sur une question simple : \u00ab Quelle est la probabilit\u00e9 que vous recommandiez notre entreprise (ou un produit\/service) \u00e0 un proche ou \u00e0 un coll\u00e8gue ? \u00bb Les clients r\u00e9pondent sur une \u00e9chelle de 0 \u00e0 10, o\u00f9 0 signifie \u00ab je ne recommanderais pas du tout \u00bb et 10 \u00ab je recommanderais sans h\u00e9siter \u00bb. Selon leurs r\u00e9ponses, les clients se r\u00e9partissent en trois groupes :<\/p><ul><li><strong>Promoteurs (9\u201310)<\/strong>: des clients tr\u00e8s satisfaits qui recommandent activement l\u2019entreprise.<\/li><li><strong>Neutres (7\u20138)<\/strong>: des clients neutres, ni enthousiastes ni m\u00e9contents.<\/li><li><strong>D\u00e9tracteurs (0\u20136)<\/strong>: des clients m\u00e9contents, susceptibles de parler en mal de l\u2019entreprise.<\/li><\/ul><p>Le NPS est le pourcentage de promoteurs moins le pourcentage de d\u00e9tracteurs. Le r\u00e9sultat va de -100 \u00e0 +100.<\/p><h3>Pourquoi le NPS compte-t-il ?<\/h3><ol><li><strong>Mesurer la fid\u00e9lit\u00e9<\/strong>: le NPS est un indicateur fiable de la capacit\u00e9 d\u2019une entreprise \u00e0 retenir ses clients et \u00e0 b\u00e2tir une base fid\u00e8le.<\/li><li><strong>Croissance de l\u2019entreprise<\/strong>: un NPS \u00e9lev\u00e9 montre que la plupart des clients sont satisfaits et pr\u00eats \u00e0 vous recommander, ce qui aide \u00e0 en attirer de nouveaux.<\/li><li><strong>Am\u00e9liorer l\u2019exp\u00e9rience<\/strong>: le NPS r\u00e9v\u00e8le non seulement les forces d\u2019une entreprise, mais les faiblesses \u00e0 travailler.<\/li><li><strong>Avantage concurrentiel<\/strong>: les entreprises au NPS \u00e9lev\u00e9 devancent souvent leurs concurrents, car leurs clients sont fid\u00e8les et changent moins volontiers de fournisseur.<\/li><\/ol><h3>Net Promoter Score \u2013 atouts et limites<\/h3><p><strong>Avantages :<\/strong><\/p><ul><li>Simple et facile \u00e0 utiliser.<\/li><li>Donne une lecture rapide de la fid\u00e9lit\u00e9 des clients.<\/li><li>Fonctionne dans tous les secteurs.<\/li><\/ul><p> <\/p><h3>\u00c0 propos du NPS<\/h3><p>Le Net Promoter Score est un outil essentiel pour mesurer la fid\u00e9lit\u00e9 des clients et rep\u00e9rer ce qu\u2019il faut am\u00e9liorer. Bien utilis\u00e9, le NPS aide \u00e0 am\u00e9liorer l\u2019exp\u00e9rience client, \u00e0 renforcer la fid\u00e9lit\u00e9 et \u00e0 soutenir la croissance \u00e0 long terme.<\/p><p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Net_promoter_score\" target=\"_blank\" rel=\"noopener\">Wiki sur<\/a>: Net Promoter Score (NPS).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4087113 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4087113\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c303dc0\" data-id=\"c303dc0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c2a632 elementor-widget elementor-widget-heading\" data-id=\"4c2a632\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Produit associ\u00e9<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ebe393 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ebe393\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6c8e22\" data-id=\"b6c8e22\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0868ce1 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"0868ce1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/3cxcloud.lt\/fr\/rappels-automatiques\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Rappels automatiques des appels manqu\u00e9s<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/3cxcloud.lt\/fr\/agent-desktop-fr\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">E-mail, r\u00e9seaux sociaux, appels, SMS et chat \u2014 une seule fen\u00eatre<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/3cxcloud.lt\/fr\/agent-desktop-fr\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Int\u00e9gration<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/tele-robot.eu\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Une solution d\u2019appels automatis\u00e9s<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fd1b046 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fd1b046\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d649c24\" data-id=\"d649c24\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6b0091 elementor-align-center popmake-13602 elementor-widget elementor-widget-button\" data-id=\"a6b0091\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span 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