WhatsApp Calls in 3CX – All Your Calls, One Platform

WhatsApp calls in 3CX allow your business to receive WhatsApp voice calls directly inside the 3CX system. Receive both WhatsApp and traditional phone calls in one unified communication platform for faster, more efficient customer support.

How WhatsApp Calls Work in 3CX

  1. Customer initiates a WhatsApp call – the customer dials your business number in WhatsApp.
  2. Call is routed into 3CX – the call enters the 3CX system where your team handles calls.
  3. Agent answers via 3CX interface – the agent receives the call in the 3CX application (desktop or mobile) just like any standard call.
  4. All data is logged and saved – Call metadata, recordings and analytics are stored in your 3CX call log for tracking and reporting.

Why Businesses Choose WhatsApp Calling in 3CX

There are several reasons why companies adopt WhatsApp calling as part of their communication strategy:

1. Customers prefer WhatsApp

More than 2.7 billion people use WhatsApp globally. Many customers feel more comfortable contacting a business through WhatsApp, especially when calling from abroad or when they prefer internet-based calling

2. No missed calls due to one-device limitations

Traditional WhatsApp use requires a smartphone. In businesses, this typically results in missed calls because only one device receives them.With 3CX, the entire team can handle incoming WhatsApp calls — reducing delays, missed opportunities and lost leads.

3. Professional call handling

3CX allows you to apply advanced call center features to WhatsApp calls:
  • Call queues
  • Interactive voice menus
  • Call recording
  • Performance reporting
  • Call forwarding and routing
  • Wallboards and agent monitoring This brings WhatsApp communication up to the same professional level as your company’s telephony system.

    4. Increased customer satisfaction

    Customers contact you in a way that’s natural to them. No extra steps. No waiting. No confusion. Better convenience = better satisfaction and higher retention.

    5. Saves time and simplifies workload

    By consolidating communication channels into one system, you remove the need for:<
    • Switching apps
    • Handling mobile devices
    • Sharing WhatsApp login access
    • Managing communication across multiple tools
    This streamlines your team’s daily workflow and improves productivity.

Business Benefits of Using WhatsApp Calls in 3CX

Below is a more detailed overview of the key benefits your business will experience.

Higher customer reach

WhatsApp gives your customers another reliable way to reach you — ideal for international clients or those without traditional calling options.

Fewer missed calls

With WhatsApp calls distributed through 3CX, your entire team can respond. This significantly lowers the number of missed or unanswered calls.

Consistent service quality

Your communication standards stay the same across all channels. Whether a customer calls via WhatsApp or by phone, they receive the same level of service.

Clear and insightful analytics

Every WhatsApp call is logged in 3CX. You can track agent performance, call duration, call volumes and queue behavior — all within the same reporting tools you already use.

Unified communication control

  One dashboard. One login. One workflow.
Your agents can handle calls, messages and internal communication without opening additional applications.

Use Cases — Who Benefits Most?

WhatsApp calling in 3CX is especially useful for:
  • Customer support teams
  • Sales departments
  • E-commerce businesses
  • Service companies
  • International companies
  • Remote work teams
  • Businesses with high call volumes

If your company interacts with customers daily, WhatsApp calling can significantly enhance efficiency and communication speed.

Ready to Try WhatsApp Calls in 3CX?

Bring your customer communication to the next level. More: 3cxcloud.lt
Offer a modern, convenient and efficient way for your clients to reach you.

Try it for free — or contact our team to set it up for your business.
If you need help setting this up, feel free to contact our support team 

For more details on unified communications, visit the official 3CX product overview